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 Purse Money Platform LTD Privacy Policy 

Effective Date: 09 August 2023 

 

Data Controller 

Purse Money Platform LTD ("Purse Money," "we," "us," or "our") acts as the data controller for the personal information we collect and process in connection with the provision of our Services. If you have any questions or concerns about how we handle your personal information, please contact us using the information provided at the end of this Privacy Policy. 

Data We Collect About You 

At Purse Money, we recognize the importance of your privacy and the sensitive nature of personal information. As part of our commitment to providing you with our Services, we collect various types of personal information about you, which may include, but are not limited to: 

Contact information: This includes your name, email address, phone number, and other similar details that allow us to communicate with you effectively. 

Identification information: We may collect government-issued identification, passport details, or other forms of identification necessary to verify your identity and comply with applicable regulations. 

Financial information: In order to facilitate transactions and provide financial services, we may collect your bank account details, transaction history, and related financial information. 

Account information: To create and manage your account, we collect account-specific information such as your username and password. 

Communication information: We may collect information from your chat conversations, emails, phone calls, or other forms of communication with us to ensure efficient customer support and to address any inquiries or concerns you may have. 

Device and usage information: When you access our Services, we may automatically collect information about your device, including IP address, device type, browser information, and usage patterns. This information helps us optimize and improve our Services. 

Cookies and similar technologies: We may use cookies and similar technologies to collect information about your browsing activities and enhance your user experience. 

Ways We Use Your Information 

We value the trust you place in us by providing your personal information, and we utilize it responsibly and transparently for the following purposes: 

To Provide and Maintain Our Services: We use your personal information to deliver and maintain the functionality of our Services. This includes facilitating transactions, 

managing your account, and ensuring the overall performance and quality of our Services. 

To Process Transactions and Verify Your Identity: We may use your personal information to process financial transactions, verify your identity, and prevent fraudulent activities. This helps us maintain the integrity and security of our Services and protects both you and our platform from potential risks. 

To Communicate With You and Respond to Your Inquiries: We use your personal information to communicate with you, respond to your inquiries, and provide customer support. This may involve contacting you via email, phone, or other appropriate means to address your questions, resolve issues, or provide important updates regarding our Services. 

To Personalize Your Experience With Our Services: We may utilize your personal information to personalize and enhance your experience with our Services. This includes tailoring our offerings, recommendations, and promotional materials to align with your preferences, usage patterns, and interests. 

To Improve Our Services and Develop New Features: We continuously strive to improve and optimize our Services. Your personal information may be used to analyze usage trends, conduct research, and gather insights that help us enhance existing features or develop new ones. Such improvements are aimed at providing you with a better, more intuitive, and secure user experience. 

To Comply With Legal Obligations: We may process your personal information to comply with applicable legal obligations, regulatory requirements, or court orders. This includes fulfilling our obligations in areas such as anti-money laundering (AML), know-your-customer (KYC) checks, and other legal and regulatory frameworks. 

To Protect Our Rights and the Rights of Others: We may use your personal information to protect our rights, enforce our Terms of Service, and safeguard the security and integrity of our Services. This includes detecting and preventing fraudulent activities, unauthorized access, or other prohibited behaviors that may compromise the rights and interests of you, other users, or Purse Money. 

Please note that the legal basis for processing your personal information may vary depending on the specific context and applicable laws. We ensure that all processing activities are conducted in accordance with applicable data protection laws and regulations. 

Disclosure of Your Personal Data 

At Purse Money, we prioritize the protection and confidentiality of your personal information. However, there may be instances where we need to disclose your personal data to trusted recipients in accordance with applicable laws and regulations. We may disclose your personal information to the following categories of recipients: 

Service Providers: We may share your personal information with trusted third-party service providers who assist us in operating our business and delivering our Services. These service providers have access to your personal information on a need-to-know basis and are authorized to use it only as necessary to provide the requested services to us. They are contractually bound to adhere to strict confidentiality and data protection obligations. 

Legal Requirements: We may disclose your personal information if required by law or if we believe in good faith that such disclosure is necessary to: 

● Comply with applicable legal obligations, regulatory requirements, or court 

orders. 

● Protect our rights, privacy, safety, or property, as well as the rights, privacy, 

safety, or property of our users or others. 

● Investigate, prevent, or take action regarding potential or suspected fraud, 

unauthorized activities, violations of our Terms of Service, or any other 

wrongdoing. 

● Respond to a government request or cooperate with law enforcement 

agencies or regulatory authorities. 

We strive to ensure that any disclosure of your personal information is made in compliance with applicable laws and regulations. In the event of a merger, acquisition, or sale of our assets, we may also disclose your personal information as part of the due diligence process or the transition of the business, subject to appropriate confidentiality measures. 

Please note that we do not sell your personal information to third parties for their own marketing purposes without your explicit consent. 

Sharing and Storing Your Personal Data 

As part of providing our Services, it may be necessary for us to share your personal information with entities located outside of your country, including countries that may have different data protection laws from those in Canada. In such cases, we will ensure that any international transfers of your personal data are conducted in accordance with applicable laws and that appropriate safeguards are in place to protect the confidentiality and security of your personal information.These safeguards may include: 

Adequacy Decisions: In certain circumstances, the European Commission or other relevant regulatory authorities may have determined that specific countries or recipients outside Canada provide an adequate level of data protection. If such adequacy decisions exist, we will ensure that any transfers to these countries or recipients comply with the applicable requirements. 

Standard Contractual Clauses: We may use standard contractual clauses approved by the relevant authorities as a means of ensuring the protection of your personal information during international transfers. These clauses include contractual commitments between us and the receiving party that provide safeguards and rights for the protection of your personal data. 

Binding Corporate Rules: If applicable, we may rely on internal binding corporate rules that have been approved by relevant data protection authorities. These rules govern the transfers of personal information within our organization and provide a framework for protecting your personal data during international transfers. 

Other Legal Basis: In some cases, the sharing of your personal information may be necessary for the performance of a contract with you, the implementation of pre-contractual measures taken at your request, or for the establishment, exercise, or defense of legal claims. 

We store your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention period for your personal data may vary depending on the nature of the information and the purposes for which it is processed. 

By using our Services and providing your personal information to us, you consent to the sharing and international transfer of your personal data as described in this Privacy Policy. 

In order to provide and enhance our Services, we may utilize automated decision-making processes, including profiling. These processes involve the analysis of your personal information to make decisions that affect your account, transaction requests, or other aspects related to our Services. 

Please note the following regarding our use of profiling and automated decision making: 

Decision Making and Profiling: Our automated decision-making processes may involve the use of algorithms and data analysis techniques to evaluate certain aspects of your account, transaction patterns, preferences, or behavior. This analysis helps us tailor and optimize our Services, enhance your user experience, and improve our overall offerings. 

Legal Basis and Impact: We rely on different legal bases, such as the performance of a contract, legitimate interests, or your explicit consent, as required by applicable laws, for conducting profiling and automated decision making. These processes may have a significant impact on your rights and interests. However, we take steps to ensure that such decisions are fair, transparent, and do not result in any unjustified or discriminatory effects. 

Safeguards and Control: We implement appropriate safeguards to protect your rights and interests in situations involving profiling and automated decision making. These safeguards include regular assessments of the algorithms and technologies used, data accuracy verification, and measures to prevent and correct any potential errors or biases. We also provide you with mechanisms to access, review, and challenge these decisions, as described in the "Your Rights" section of this Privacy Policy. 

Opting Out: In some cases, you may have the option to opt out of certain profiling activities or automated decision making. However, please note that opting out of 

such processes may impact your ability to access or fully utilize certain features or benefits of our Services. 

Cookies 

At Purse Money, we use cookies and similar technologies to enhance your browsing experience and improve the functionality of our Services. Cookies are small text files that are stored on your device when you visit our website or use our Services. These cookies collect information about your browsing activities and help us analyze website traffic, personalize 

your experience, and provide you with a more efficient and effective service. The types of cookies we use may include: 

Essential Cookies: These cookies are necessary for the operation of our website and the provision of our core services. They enable you to navigate our website and use its features, such as accessing secure areas or making transactions. Without these cookies, the proper functioning of our Services may be compromised. 

Analytics and Performance Cookies: These cookies allow us to analyze website usage, track user interactions, and gather statistical information to improve the performance and functionality of our Services. They help us understand how visitors interact with our website, identify areas for improvement, and enhance the overall user experience. 

Functionality Cookies: These cookies enable us to remember your preferences and choices, such as your language preferences or customization settings. They help personalize your experience with our Services and provide enhanced features and functionalities. 

Advertising and Marketing Cookies: These cookies are used to deliver personalized advertisements and promotional content based on your interests and browsing behavior. They may also be used to measure the effectiveness of advertising campaigns. Please note that we do not use cookies to target you with advertisements outside of our Services. 

By using our Services, you consent to the use of cookies as described in our separate Cookie Policy. You have the option to manage your cookie preferences and control the use of cookies through your browser settings. Please note that disabling or blocking certain cookies may affect the functionality and performance of our Services. 

For more information about the types of cookies we use and how we use them, please refer to our Cookie Policy. 

Data Retention: 

At Purse Money, we will retain your personal information only for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We apply appropriate criteria to determine the appropriate retention period, taking into account the nature and sensitivity of the personal information, the purposes for which we process it, and any legal or regulatory obligations that may apply. The retention of your personal information is guided by the following principles: 

Purpose Limitation: We will retain your personal information for as long as necessary to fulfill the specific purposes for which it was collected, including the provision of our Services, customer support, and legal obligations. Once the purpose has been fulfilled, we will securely delete or anonymize your personal information. 

Legal Requirements: We may be subject to legal and regulatory requirements that mandate the retention of certain types of personal information for specific periods. In such cases, we will comply with the applicable legal obligations and retain the necessary information for the required duration. 

Business Necessity: In some instances, we may need to retain your personal information for a longer period for legitimate business purposes, such as resolving disputes, maintaining accurate financial records, or defending against potential legal claims. In such cases, we will ensure that the personal information is securely stored and protected. 

Anonymization and Aggregation: We may anonymize or aggregate your personal information to render it non-identifiable and use it for statistical or research purposes. Once the data is anonymized or aggregated, it will no longer be considered personal information, and its retention will be subject to different timeframes. 

We regularly review our data retention practices to ensure that personal information is not kept for longer than necessary. When personal information is no longer required, we will securely dispose of it in accordance with our data destruction policies and procedures. 

Your Rights 

At Purse Money, we respect your rights and provide you with options to exercise control over your personal information. Depending on applicable laws and regulations, you may have the following rights regarding your personal information: 

Right to Access, Update, and Correct: You have the right to access, update, or correct your personal information held by us. You can do this by accessing and modifying your account information through the settings provided in our Services. We strive to provide you with easy-to-use tools and options to manage and update your personal information effectively. 

Right to Deletion: Subject to certain exceptions and legal obligations, you have the right to request the deletion of your personal information. If you wish to delete your personal information, please contact us using the information provided at the end of this Privacy Policy. We will carefully review your request and respond in accordance with applicable laws. 

Right to Restriction or Objection: In certain circumstances, you have the right to restrict or object to the processing of your personal information. This right may apply when you contest the accuracy of your personal information, the processing is unlawful, or you have objected to the processing based on legitimate grounds. Please contact us using the information provided at the end of this Privacy Policy to exercise this right. 

Right to Data Portability: Where applicable under relevant laws, you have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format. This right allows you to transfer your personal information to another organization or service provider. To request data portability, please contact us using the information provided at the end of this Privacy Policy. 

We are committed to addressing your rights and requests in a timely and appropriate manner. To exercise any of these rights, or if you have any questions or concerns about your rights or our privacy practices, please contact us using the information provided at the end of this Privacy Policy. We will respond to your request in accordance with applicable laws and regulations. 

Please note that while we make every effort to accommodate your rights and requests, there may be circumstances where exceptions or limitations apply, such as where we are legally required or permitted to retain certain information or where your request may infringe on the rights and freedoms of others. We will provide you with any necessary explanations or clarifications in such cases. 

Third Party Links 

Our Services may include links to websites or services operated by third parties that are not owned or controlled by Purse Money. These third-party links are provided for your convenience and reference only. We do not endorse or have control over the privacy practices or the content of these third-party websites or services. 

When you click on a third-party link, you will be directed to that third party's website or service. We strongly advise you to review the privacy policies of these third parties before providing any personal information or using their services. We have no control over and assume no responsibility for the privacy practices, policies, or content of any third-party websites or services. 

Please be aware that when you leave our Services and access third-party websites or services, this Privacy Policy no longer applies. Your browsing and interaction on any third-party website or service, including those that have a link on our Services, are subject to that third party's own rules and policies. 

We encourage you to exercise caution and familiarize yourself with the privacy practices of any third-party websites or services you visit. Protecting your privacy is important to us, and we strive to provide links only to reputable and trustworthy sources. However, we cannot guarantee the privacy practices or content of any third-party websites or services. Regenerate response 

Amendments 

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on our website or through other appropriate means. Please review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. 

Contact Us 

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at [email protected]. 

By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms and conditions. 

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